Anna Wintour’s Effort to Boost Newsstand Sales Will Backfire for Vogue

Anna Wintour’s Effort to Boost Newsstand Sales Will Backfire for Vogue

When our fashion editor, Aimee Gowland, sent me her thoughts on the recent Vogue cover of Kanye West and Kim Kardashian, I couldn’t help but agree with her. Like many of us, I grew up with Vogue. It held its own as the international fashion bible and other wanna-be magazines paled in comparison. To allow these two media prostitutes to grace the cover of the greatest fashion magazine, is not only disappointing, it’s downright sad.

I’ve been in the publishing business for over twenty years and I know every aspect of it right down to the wire before pages literally come off the press. I worked for Bob Guccione, Jr. at Spin Magazine when Kurt Cobain committed suicide. We put off the press date to accommodate the death of one of independent music’s most beloved pioneers. What should Wintour have done? Remove this debacle-like duo and put a tribute to L’Wren Scott on the cover and in the content in her magazine. She could have done it…after all, she rules the fashion world, or does she? That would have been the right thing to do, but instead she sold out and did it big. Vogue has lost all its credibility…here are Aimee’s thoughts.

Wintour should just remove the wig so we can all see what really is going on in her head.
Wintour should just remove the wig so we can all see what really is going on in her head.

I am very disappointed in Anna Wintour's decision to allow this couple the grace her coveted cover. Anna Wintour has pope-like influence over fashion; she has the power and the voice to set the tone and define the culture of fashion. Anna is the puppet master. She believes that it is Vogue's mission to feature individuals that define culture at any given moment.  She embraced celebrity obsession early on with the decision to place celebrities and personalities on the cover in lieu of models, and as much controversy as it caused within the fashion world, her decision in the end sold magazines. 

As a young and impressionable student of fashion, I would read magazines like Bazaar, W, and the trade publication WWD. However I would always buy two copies of Vogue each month. I read them cover to cover; I would highlight words I could not define to look up in the dictionary, made notes on the sides of the pages, and tore out images and articles that inspired me.  The second Vogue was cataloged on a shelf like my grandmother's set of Encyclopedia Britannica. I have attended seminars, stalked writers and those featured in Vogue to have them autograph their respective copy. Vogue was my fashion bible.

Even the thought of inviting reality TV into your delivery offends us. Seriously? There are no words.
Even the thought of inviting reality TV into your delivery offends us. Seriously? There are no words.

I am boycotting the April Issue of Vogue Magazine and may quite possibly avoid purchasing it forever. I am terribly sorry Vogue but you have lost fashion credibility.  If these two individuals are the definition of fashion's culture then Armageddon must be near.  I am aware that in the end the goal for the any glossy publication is to generate capital through consumer and ad sales. Perhaps Vogue's choice to feature this faux couple will break record sales, and if so, congratulations Anna. Although I am uncertain that my personal choice to skip this issue will make a difference in sales, but on principal, I have to take a stand.  This couple will not define my culture.  If Anna's choice was to emulate US Weekly then job well done! Maybe they need a new editor.